Customer service is the provision of service
to customers before, during and after a purchase. The perception of success of
such interactions is dependent on employees who can adjust themselves to the
personality of the guest. Customer service concerns the priority an
organization assigns to customer service relative to components such as product
innovation and pricing. In this sense, an organization that values good customer
service may spend more money in training employees than the average
organization, or may proactively interview customers for feedback. From the
point of view of an overall sales process engineering effort, customer service
plays an important role in an organization’s ability to generate income and
revenue. From that perspective, customer service should be included as part of
an overall approach to systematic improvement. One good customer service
experience can change the entire perception a customer holds towards the
organization. Customer service is a range of customer services to assist
customers in making cost effective and correct use of a product. It includes
assistance in planning, installation, training, trouble shooting, maintence,
upgrading, and disposal of a product. A customer is the recipient of a good or
a service, or a product, or an idea. Obtained from a seller or vendor. A client
is someone who is inclined to do business, whereas a purchaser procures goods
or service on occasion but a customer customarily or habitually engages
transactions. A customer may or may not be a consumer, but the two notions are
distinct, even though the terms are commonly confused. A customer should feel welcomed
and honored when he or she is approaching a store or a big industrial company. I
used to work in sales at a clothing company and the first thing they would
always tell us is greet the first customer you see come into the store so they
could buy the merchandize.
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